WALPURGISNACHT

Undoubtedly there are countless studies into the relationship between stereotypical gender representations and advertising, but recently I’ve become really aware of/fascinated by the way food and drink is advertised at a target market of women in comparison to men. Like how in a lot of male targeted advertisements the food is presented as a kind of fuel or necessity, take for example the ‘diva’ snickers advert or countless energy drink adverts with the strong muscular man in action, in need of his sugar. I feel as though I can safely say that food commercials targeted at women evoke this overwhelming experience, semi erotic, not a necessity but an accessory to life. I know I’ve probably read it in some germaine greer somewhere but it just really impressed upon me when I saw the recent M&S ‘tea time with the girls’ advert and russell brand’s stand up at the comedy gala where he talks about female masturbation having the ability to advertise chocolate. I don’t know just rambling